mm5Managing an online storefront can be frustrating to say the least – you need to know whose visiting your website and how often. Google Analytics is a web analysis tool that is used to track and report traffic on various websites. Launched in November 2005 it is now the most used web analytics service on the internet. Another popular service, which pairs will with GA, is any variety of the best call tracking tools.

A Brief History:

Google bought Urchin software Corp in April of 2005. This service was developed from Urchin on Demand. They continued to sell the installable version of the product through various value added resellers until this was discontinued on March 28, 2012.

Their version was released in 2005 to anyone who wished to sign up or subscribe. The problem is that as a result of massive volumes of people signing up new sign-ups were suspended within a week.

Latest Version:

The latest version of this product makes use of what they term as asynchronous tracking code even more sensitive and accurate apparently and able to track even very quick visits to webpages.

In April 2011 the company launched a new version of the tool. This version featured multiple dashboards, more options of custom reports and a new interface. It was later updated with some additional features like real-time analysis.

What are its Features?

The software which is integrate with AdWords allows users to review online campaigns y checking landing page and goals. When it comes to goals these might include: sales, lead generating, viewing specific page or downloading a certain file.

Importantly Google Analytics can identify poorly performing webpages with techniques such as funnel vision (Wikipedia). It also identifies where users came from, how long they spent on the page and where in the world they were viewing the pages from. Furthermore, this piece of software includes a web optimiser.

How popular is it?

This piece of software is the most commonly used website statistics in the world. It is being used by around 55% of the top 10,000 most popular websites (Wikipedia). Other stats claims that this programme is used by 49.95% of the top 1, 000, 0000 web pages (Wikipedia).


Google Analytics is a web analytical tool that can be used to track and report on your websites visits, hits and downloads. It is the most popular tool of the sort in the world with 55% of the top 10,000 sites using this solution. It is highly functional and can easily identify an underachieving website – a very good tool for all web storefront designers, owners, advertisers and markers alike. It can report on such specific data as who has been visiting a page, for how long they visited the page, where the visit has come from and the geographical data included in the visit. It is truly an invaluable tool.